Maesa
New York, NY // Digital Content Director | Motion Design + Video 2020-Present
Responsible for several beauty account’s web sites and motion designs to ensure brand consistency and lead video creations for all social channels
Victoria’s Secret
New York, NY // Senior Creative | Motion Design + Video 2017-2020
Led motion graphics design and video team to successfully meet sales goals for holiday season
Developed digital assets to promote the biggest event of each year: the Victoria’s Secret Fashion Show
Created videos and animations to support brand presence on Instagram/Facebook/Snapchat and on the web, increasing sales by 47% in 2018
Freelance
New York, NY // Creative/ Art & Design 2016-2017
Worked on branding and advertising campaigns, both print and digital
Headed new business pitches for high profile clients
Clients: Convene, J.Crew, Web.com, Spectrum, Veon, Kaiser Permanente, etc.
Razorfish Health
New York, NY // Creative Director 2015-2016
Lead creative team for the largest account at the agency, Purdue Pharma, and grew digital business from a $2 million to $12 million brand in 4 years
Rosetta
New York, NY // Creative Director 2012-2015
Managed and lead integrated campaigns including digital media for 3 major brands, Xiaflex, BreathTek, and OxyContin
Wishbone-ITP
New York, NY // Group Art Supervisor 2010-2012
Managed art directors; ensured that all creative work aligned with a brand strategy; supervised staff of full-time, in-house creatives and freelancers
Sudler & Hennessey
New York, NY // Art Supervisor 2007-2010
Led and developed the brand look and feel for print and digital projects with T-DM1 (Genentech), Mirapex PD/ER and Aggrenox, and also created award-winning consumer ad for Cetaphil
Education
Syracuse University, Syracuse, NY // Master of Fine Arts, Major in Advertising Design