Concept-Branding

The 5 Disciplines Of Branding

Neon Paradise - 2018 Mist Spring Collection

Victoria's Secret launched the video for 2018 Fragrance Mist Collection. It featured on the website and all social media platforms

Colgate whitening ad

A powerful ad without headline is the one that gets the most attention. I like this ad a lot because the concept works well with the brand character and intrigues the reader by the simplicity of execution.

Eatsa// A fully automated restaurant

The restaurant is fully automated, functioning like a vending machine that spits out freshly-prepared quinoa bowls. It was recently named one of the most influential brands in the restaurant industry by Nation's Restaurant News. Now open in Midtown, Manhattan, New York.

VEON

VEON is a global provider of telecommunication services founded in 2009, incorporated in Bermuda and headquartered in Amsterdam. It is the sixth largest mobile network operator in the world by subscribers with 214 million customers in 18 countries, VEON employed more than 60000 employees around the world. Talent management wants to establish several programs internally. This iconography design was distributed throughout the company.

Cetaphil Brand

I was asked to be the ad art lead for Cetaphil brand. My team came up with two big idea concepts and then market research was conducted afterward. The water cooler idea below received the highest score overall and was produced and printed in "O" magazine.

Epiduo Brand

Epiduo is used to treat severe acne in young adults. Adapalene is similar to vitamin A in that it helps the skin renew itself. Benzoyl peroxide has an antibacterial effect. It also has a mild drying effect, which allows excess oils and dirt to be easily washed away from the skin. The concept plays off the theme of Hollywood which fits very well with our target audiences.

Testim Brand

Testim 1% (testosterone gel) is a form of testosterone, a naturally occurring male hormone, used to treat conditions in men that result from a lack of natural testosterone. The products' targets are men. This concept brought out a masculine look and feel while the headline, “Confidence in the tube”, worked very well with the visual.

Autosomal Dominant Polycystic Kidney Disease (ADPKD)
patient ad campaign

ADPKD is a genetic, inherited, progressive kidney disease that continually spreads and grows cysts on the kidneys. Tolvaptan is the first and only treatment that offers hope for a more normal life by slowing disease progression and possible time to kidney failure. This patient directed strategy is to drive awareness and encourage patients to talk to their doctor.